Our story
Iteable started on December 26, 2019 — right before the world changed.
I'd spent my early years in sales at Best Buy, and I was ready for something of my own. At the same time, I noticed home decor was quietly becoming one of the fastest-growing categories online. Then COVID hit, and like a lot of people, I found myself spending more time than ever inside the four walls I called home.
That's really where Iteable came from: a desire to build something independent, during a time when the world felt uncertain — and a belief that decorating your space is one of the simplest ways to feel more grounded, more yourself, more home.
Since then, we've grown to over 300 products and shipped to customers all across the lower 48 states. We're still a small, hands-on operation — every piece we carry is chosen because we'd want it in our own home, not just because it sells.
Thanks for being part of that story.